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The Business of Beauty

Founded in 2009, J. White & Associates is a specialty sales representation group in The Business of Beauty. Through a combined century+ of experience, the firm offers a unique blend of leadership to our select vendor partners. It is our first job to listen - to your brand story, your objective, your dreams - and to map out your journey alongside you. 


Our mantra early days was “We Build Brands.” While this remains true, we don’t stop there. Our role once you have achieved your on shelf placement, be it in retail or professional distribution, is just as important to your long-term success. We monitor sales weekly to ensure maximum productivity; we guide you through the myriad of promotional and marketing opportunities with the various accounts, all of which come with a price tag; and we help manage your budget by account to ensure your ongoing financial health. 


We are honored to be recommended by the largest beauty retailers and distributors in the country. We work with both emerging and legacy brands and hope to meet yours soon. For a glimpse at our work and partners, see our Results, Brand Partners, and Testimonials pages.  


J. White & Associates is proudly Veteran owned and female founded.

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