About Us

"Talent hits a target no one else can hit; genius hits a target no one else can see."
—Arthur Schopenhauer

J. White & Associates, founded in 2009 by Jeff and Kristel White, offers a unique form of representation to the professional beauty and retail industries.  The firm partners with select premium manufacturers to broker the sales and marketing of their products to—and more importantly, THROUGH—key distribution partners nationally.  The firm's management carefully selects the manufacturers with whom they align, and they specialize in emerging market leaders.

After 16 years in the business, president Jeff White saw an opportunity for a unique business model, brought about by the evolution of consolidated distribution. 

"The old school rep firm business model offers a shotgun approach, employing dozens of reps selling an average of 40 plus lines," states Jeff. "Redundancy among manufacturers is unavoidable, and focus is frequently obscured.  Inevitably, you end up with more reps than viable accounts upon whom to call and more manufacturing partners than you can effectively service.  It has become an outdated model.”

“My team focuses on a very limited number of lines—the best in the business.  We deliberately place these product lines with our premier distribution partners with whom they have the greatest probability of success."

In a nutshell, WE BUILD BRANDS.

J. White and Associates supports the Common Good Foundation of NC™.